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Soap vs. Covid

Posted by Leo Clavin on

Soap vs. Covid

So why does soap works well on the corona virus and indeed most viruses? Did you know that the corona virus is a self-assembled nano particle in which the weakest link is the lipid (fatty) layer. What soap does it effectively dissolves the fat membrane and the virus falls apart like a house of cards and dies. Or should we say it becomes inactive as viruses are not really alive per se. The slightly longer story is that most viruses consist of three key building blocks: RNA, proteins and lipids. A virus-infected cell makes lots of these building blocks, which...

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Integrity of Ingredients

Posted by Leo Clavin on

Integrity of Ingredients
This phenomena is quite frustrating to people who are savvy on the natural products market. Large companies gravitate towards the terminology used by actual natural brands just because, studies show, that customers are way more likely to grab a product if there are keywords on it.

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Charcoal Power

Posted by Leo Clavin on

Charcoal Power

If you are reading this, you probably have seen Charcoal Facial soaps before, but did you know that charcoal is awesome for more than just soap?  First off, what even is activated charcoal?  This is a question that everyone needs the answer to. The activated charcoal that we use in our charcoal products is the result of burning coconut husk, and processing it down into a powder for consumer use. As much as we'd love to be able to say we invented the use of charcoal in body care products, we can't! Although we were potentially the first in the US...

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